Paleo To-Go is a paleolithic diet-based meal delivery service. As a re-branding concept, the identity formed after a strategic discovery session was to emphasize a culture, tone, and message that is friendly, knowledgeable and energetic; helping their target market feel delighted, energized and satisfied.

The brand's identity focuses on bold, striking colors and hand-drawn, pre-historic like patterns to give a welcoming and vibrant energy to identify with a heavily active, youthful crowd.
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